Trendy E-Commerce Boutique was acquired by Individual

Transaction Description

This established e-commerce business was started over 6 years ago and has developed a respected name in the boutique business. The looks are trendy and affordable giving consumers another option to mainstream retailers. The boutique has a very loyal customer following with a 17,000+ customer e-mail database, an Instagram page with 35,000+ organic followers and a Facebook page of 45,000+ followers. The owner has developed a Mobile App for the business along with Texting Alerts for deals and discounts. Customers are offered a unique shopping experience by being able to purchase directly through social media platforms. Organically grown with very minimal marketing, this business has huge potential to truly thrive with more advertising and a full-time operator. Another family business venture has the owner in a position where she can’t continue to devote the proper time to this online boutique.

Challenges

Summary