
The Evolving Realities Around Succession in Family Businesses
A decade ago, research suggested that only about 28% of family businesses had a formal succession plan in place. While awareness has improved, the underlying challenge remains remarkably persistent. Recent studies from organizations such as PwC indicate that today, only around 30–35% of family businesses have a documented succession strategy. This means that most family businesses are still figuring out their transition planning path without a clear roadmap.
This lack of preparation is rather striking. Consider the fact that family-owned businesses continue to account for roughly 70–90% of businesses globally. This figure has remained relatively stable over the years. Yet continuity across generations has not improved at the same pace. Those figures reveal how difficult it remains to sustain a business beyond its founder.
If you are a family business owner considering a sale, the fact of the matter is that the complexities are often greater than they are in non-family firms. This is true both on an operational as well as an emotional level. Financial outcomes are typically only one part of the equation. Many families must value relationships alongside valuation. In some cases, this means accepting a lower purchase price in exchange for assurances that family members will retain roles or that the company’s culture will be preserved.
Another area that has come into sharper focus over the past decade is the importance of transaction expertise. Longstanding family legal or accounting advisors may bring valuable knowledge, but they are not always equipped to manage the complexity of an actual sale. Increasingly, families are turning to business brokers or M&A advisors. These are experienced professionals who can guide negotiations and help avoid common pitfalls that derail deals.
Disagreements among family members over valuation, timing, or future roles can quickly stall or even collapse a transaction. That is why early communication and decision-making is key. In many cases, successful family businesses designate a single decision-maker or small leadership group to represent the family’s interests. This shift reflects a trend toward more professionalized management within the family enterprise.
Confidentiality has also taken on new importance in a more connected and transparent business environment. Information leaks can spread faster and have more immediate consequences than they did ten years ago, affecting employees, customers, and competitors alike. As a result, disciplined communication and controlled processes are essential throughout a sale.
While awareness of the importance of succession planning has evolved in the last ten years, the core challenges are still the same. Many owners still hope to pass their businesses to the next generation, yet relatively few take the steps necessary to make that outcome possible. The families that come out on top are typically those that plan early and approach the process with strategy in mind.
Copyright: Business Brokerage Press, Inc.
PwC – Global / U.S. Family Business Survey https://www.pwc.com/us/en/services/audit-assurance/private-company-services/library/family-business-survey.html
https://www.pwc.com/gx/en/services/family-business/family-business-survey.html
KPMG – https://kpmg.com/us/en/articles/2025/global-family-business-report.html
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